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Services

Design that moves your product forward.

I partner with founders and product teams to design, fix and scale digital products, from a focused two-week audit to leading design for a whole release.

What I Do.

  1. 01

    Product Design

    End-to-end design for new products and features: flows, wireframes, high-fidelity UI and prototypes, ready for development.

    • User flows
    • UI design
    • Prototyping
    • Handoff

  2. 02

    UX Audit & Research

    A clear-eyed review of your product against heuristics and real user behaviour, with a prioritised list of fixes.

    • Heuristic review
    • Usability tests
    • Interviews
    • Report

  3. 03

    Design Systems

    Tokens, components and documentation that keep design and code in sync, so your team ships faster and more consistently.

    • Tokens
    • Components
    • Documentation
    • Governance

  4. 04

    Design Leadership

    Hands-on help growing a design team: hiring, critique rituals, processes and mentoring for junior and mid-level designers.

    • Team setup
    • Mentoring
    • Critique
    • Hiring

Process.

  1. 01

    Discover

    Kick-off, stakeholder interviews and a look at your data to understand the real problem.

  2. 02

    Define

    Personas, user journeys and a shared definition of success before any pixels.

  3. 03

    Design

    Wireframes to polished UI, tested with users and refined in weekly reviews.

  4. 04

    Deliver

    Developer-ready files, specs and support until it ships the way it was designed.

Ways to Work.

UX Audit

2 weeks

Typical timeline

  • Full heuristic review
  • 5 user tests
  • Prioritised fix list
  • Walkthrough call

Most popular

Project

4 – 8 weeks

Typical timeline

  • Research & strategy
  • Full UX and UI design
  • Interactive prototype
  • Developer handoff

Retainer

Monthly

Ongoing

  • Ongoing design support
  • Design system care
  • Weekly check-ins
  • Cancel anytime

Questions

Something else on your mind? Send me an email and I’ll reply within a day.

How soon can you start?

Usually within two weeks. For audits I can often start the following week.

Do you work with developers?

Yes. I hand off organised Figma files with specs, and stay available for questions while the work is being built.

Can you work in my time zone?

I’m based in Yerevan (GMT+4) and overlap comfortably with European and Middle East teams, and with US mornings.

What do you need from me to start?

A short call about your goals, access to the current product or designs, and one person on your side who can make decisions.

Have a project in mind?

Start a conversation

Let's Get in Touch

I’m always open to meaningful projects and collaborations, whether full-time or freelance. If you’re looking for a designer who values clarity, craft, and collaboration, feel free to get in touch — I’d love to connect.