01
Clarity over cleverness
If someone has to stop and think about the interface, the interface has failed. I cut until only what matters is left.
About
Designing calm, clear products for complex problems.
I’m Avedis, a product designer who bridges the gap between what users need and what the business needs. Today I lead the design team at Ghost Games.
My mission is to create solutions that maximise user satisfaction while hitting key business goals. I lean on UX frameworks to design products that are both valuable and intuitive, so the experience feels seamless and enjoyable.
Over the past few years I’ve built a sportsbook for iOS, Android and web at Digitain, designed its back-office architecture and design system, added gamification to an online school, and designed the entire Woods Center website from strategy to UI.
Now at Ghost Games I lead a team of product and graphic designers, building AI workflows that make the team faster and sharper. Outside of work I host UX Talks, a video series for designers starting their careers.
5+
Years in product design
4
Companies and products shaped
3
Platforms shipped: iOS, Android, web
4
Languages spoken
Experience.
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Design Team Lead
Ghost Games
Managing a group of product and graphic designers. Building AI workflows that raise the team’s speed and quality, and leading communication and delivery with business and development.
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Lead Product Designer
Digitain
Created a sportsbook for iOS, Android and web, designed the UX architecture of its web back office, and built design systems with variables and tokens.
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Product Designer
Woods Center
Defined the product vision with the business goals, analysed indirect competitors, and designed the wireframes and UI of the entire Woods Center website.
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Product Designer
Popup School
Ran discovery sprints to find what mattered, added gamification to keep learners engaged, and worked closely with product and technical teams.
Education.
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UX Design Specialization
Google Certification
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Bachelor’s in Arts
University Degree
How I Work.
02
Systems, not screens
Every screen is part of a bigger flow. I design the rules behind it so teams can move fast without breaking consistency.
03
Proof over opinion
Prototypes, usability tests and data settle debates. I put work in front of real people early and often.
Toolkit
The tools I reach for every day, and the languages I work in.
Let's Get in Touch
I’m always open to meaningful projects and collaborations, whether full-time or freelance. If you’re looking for a designer who values clarity, craft, and collaboration, feel free to get in touch — I’d love to connect.